Another crucial step in the coming renewed sales and marketing of diesel-powered cars and light trucks in the US for the first time in many years took another huge step forward in France this weekend, as turbo-diesel V12 race cars filled the top six finishing positions at the 24 Hours of Le Mans. The winning car was entered by Audi Sport North America, and not Audi's German factory affiliate, Audi Sport Team Joest (Photo - Above, red/silver car pictured; Below, Peugeot's turbo-diesel 908HDi at Sebring in 2007) .
Whether or not Audi and Peugeot decide to make a serious effort to educate American car-buyers about their diesel race-winners remains to be seen, but we think it should be a given that they spend millions promoting their victory. In Peugeot's case, they had a second-place last year, their first try at the LeMans 24 Hour with their 908 turbodiesel, this year called the 908 Hdi-FAP. This year, their repeat second-place finish and being 3 of the top 6 finishers is worth letting the world know about, too. The two Audi and Peugeot winners, which finished on the same lap, completed just over 3,231 miles when the checkered flag waved.
Let someone in the US argue with the endurance and power of diesel engines; if Audi and Peugeot do their marketing job right, Americans will be singing the praises of diesel engines when Volkswagen, BMW, Mercedes-Benz and of course Audi and possibly Peugeot bring their oil-burners to this country beginning in late summer, 2008.
But we always think back to 1991, when Mazda won the LeMans 24 Hour with a rotary-powered car in the LeMans Prototype class, the same in which Audi and Peugeot were entered this week, and Mazda completely neglected promoting their vctory afterwards. It was the first time a rotary-powered car had won LeMans and the first time a Japanese company had won the race. Mazda, though, did nil when it came to marketing and advertising their victory, which means all the money spent on the race car was essentially wasted. We hope Audi and Peugeot have both learned from Mazda's mistakes.
Audi claimed their third diesel-powered victory and their eighth win in a row in the event, joined on the podium again this year by Peugeot, whose own diesel racers drew away from the field early, but then succumbed to numerous problems only typical of this unique 4pm to 4pm race, which was, as is nearly invariable, visited by rain showers. One of Peugeot's multi-million dollar race cars was sidelined for a time after hitting a bird. (Photo - Mazda's 787B which won LeMans in 1991 was both the first Japanese car and the first car with a rotary engine to win at the 24 Hours of LeMans. Never knew that? Neither does anyone else ... Mazda never advertised or promoted their victory).
The race track, which combines dedicated racing surfaces as well as roads used on a daily basis by the public, and of course closed for race week, is 8.481 miles in length. The track's longest straight portion, the Mulsanne Straight, was broken into two sections by a chicane years ago to slow the cars.
Because of the serious battle expected between the Audi and Peugeot turbodiesel teams, most if not all of the world's top sports car endurance pilots spent their weekend jumping in and out of the 200+ mph race cars which, in 24 hours, saw the first and second place finishers both complete 381 laps. The second-place Peugeot finished the race just short of 5 minutes behind the winning Audi; the third-place Peugeot was 2 laps behind the winners and the fourth-placing Audi was 7 laps behind the two top finishers. The next Peugeot and Audi were 13 and 14 laps, respectively, behind the event-winning Audi. (Photo - Corvette C6-R leads a Ferrari F430).
In this second LeMans 24 Hour in which the two top contending teams, Audi and Peugeot, were both powered by 12-cylinder 5.5-liter turbo-charged diesel engines, Audi came out on top for their third-year-in-a-row diesel win and Peugeot placed second overall again in what is considered to be the toughest and most demanding sports car race in the world.
Here are the top ten finishers overall and in class. Rather than just glossing-over the list, take a minute and really look at the names ... Jacques Villeneuve ... Rinaldo Capello ... Pedro Lamy ... Ron Fellows ... This is big-time stuff! This list includes the LMP1 cars, the fastest; the first LMP2 finished in tenth place, the Van Merkstein Motorsport Porsche RS Spyder:
1. Tom Kristensen, Rinaldo Capello, Allan McNish; Audi No. 2, 381 laps.
2. Jacques Villeneuve, Marc Gene, Nicolas Minassian; Peugeot No. 7, 381.
3. Franck Montagny, Christian Klien, Ricardo Zonta; Peugeot No. 9, 379.
4. Lucas Luhr, Mike Rockenfeller, Alexandre Premat; Audi No. 3, 374.
5. Pedro Lamy, Stephane Sarrazin, Alexander Wurz; Peugeot No. 8, 368.
6. Frank Biela, Marco Werner, Emanuele Pirro, Italy; Audi No. 1, 367.
7. Harold Primat, Christophe Pinseau; Benoit Treluyer, France; Pescarolo Judd No. 17, 362.
8. Soheil Ayari, Loic Duval, Laurent Groppi; Courage-Oreca Judd No. 5, 357.
9. Tomas Enge, Jan Charouz, Stefan Mucke; Lola Aston Martin No. 10, 354.
10. Peter Van Merksteijn, Jos Verstappen, Jeroen Bleekemolen; Porsche RS Spyder No. 34, 354.
The second finisher in the LMP2 class was another Porsche RS spyder, entered by Team Essex and driven by Elgaard, Nielsen and Maassen. (Photo - Above, Audi LeMans Concept at 2003 Tokyo Motor Show, which eventually became the Audi R8; Below, Ferrari F43).
An Aston Martin DBR9 took first in LMGT1 and 13th overall, much to the consternation of two Corvette C6-R racers driven by Ron Fellows, Johnny O'Connell and Jan Magnussen, their Corvette finished second in class and 14th overall and the other Corvette C6-R was right behind them in 15th overall. "Mad" Max Papis, Olivier Beretta and Olivier Gavin drove that one.
A Ferrari 430 GT entered by Risi Competizione, driven by Melo, Salo and Bruni was first in LMGT2 and 19th overall. Another F430 GT was second-in-class and 22nd overall.
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