Hyundai has decided to place spots on the Super Bowl telecast, after all. We reported here recently that the gigantic Korean 'chaebol' was considering skipping their Super Bowl ads altogether this year due to the faltering American economy. But, discretion still being the better part of valor, Hyundai has decided to spend the bucks ... and big bucks they are ... to again put their name in front of what is usually the single most-watched American TV program of the year. (Photos --- 2008 Hyundai Genesis sedan; looks very much like a BMW 5-series, especially from the high rear 3/4 shot, no?)
Automotive News reports: "Earlier this week, Hyundai said the weakening economy was giving it the jitters about using millions of dollars to buy Super Bowl ads, and it was unsure if it would keep the two :30 second spots in the second half of the Feb. 3 game that it had purchased from Fox. But a spokesman today said the carmaker would air ads in the game after all.
Getting in the Super Bowl isn't for everyone. Super Bowl spots typically go for some of the highest prices
for 30-second ads on network TV; Fox, which is broadcasting the game this year, has sought as much as $2.7 million to $3 million for a 30-second ad.
Marketers often use Super Bowl ads for to talk about a new product, a new brand, a significant product change, or a complete change in image." (end of Auto News story)
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