Tokyo's "Try This Yourself" Exhibits Get Attention
Makuhari Messe, Japan
One thing we noticed at this show, as far as the aftermarket exhibits were concerned, is that members of the public are invited to "test drive" a lot of the products, especially those products which have to do with navigation, computer games you can play in the car and new systems which send and deliver (and read out loud for you) e-mail and access the Internet and much, much more. The more the general public can "road test" a new product and become comfortable with it means the product (and the company which makes it) might be able to build-up some good public relations with exhibits like these.