(GM EV1s in a parking lot at a General Motors facility in Burbank, CA, waiting, as it were, to meet their maker. The cars were produced between 1996 and 1999 and 2,234 of them were leased through Saturn dealers and Southern Company,a public utility power provider. In 2003, GM sent flatbed trucks to find all their EV1s, which were eventually destroyed, save for a few given to universities and probably some for museums, too. The repossessions created a firestorm of negative publicity for GM. Even a successful feature film, "Who Killed the Electric Car?" was produced about the EV1 story. Some believe that GM's intention for this first electric vehicle produced by a major auto-maker in the modern era, was for it to fail in the marketplace, proving that the technology was not yet ready for public consumption. Others now say they believe that GM's announced plug-in hybrid, the Chevrolet Volt, might be headed down the same path; we hope not).
Now that the government has called for increases in fuel mileage for the car-makers, the Detroit Three and several of the captive imports (overseas companies which have factories in this country) have started their predictable litany of complaints.
When John McCain’s (former) economic advisor Phil Gramm last week called America “a nation of whiners,” the first thing which came to my mind were car company executives.
Here’s what the government wants: that automakers achieve a 25% increase in fuel economy from the 2011 to 2015 model years.
Why and how do we find ourselves in this situation, where American companies seem decades behind their Euro and Asian competitors? This story goes way back. The early 1970s were bad times for American car-makers. First, the Environmental Protection Agency was created, and for the first time, car companies had to meet specific mileage and emissions standards to be able to sell in this country.
Those years also saw the first oil shortages, and Americans were, for the first time, found themselves waiting in line for gas and they didn’t like it. (Ford's Ka has been a hot product and best-seller in Europe for almost a decade; so, where is the US version of this car?).
As if the EPA’s creation and oil shortages weren’t bad enough as far as the Detroit Three were concerned, there was an even bigger problem on the horizon. European and Japanese imports were getting their first serious footholds in the American car market, the world’s largest. Many of these new, interesting cars and trucks had been developed in places where gas and diesel had always been relatively expensive, and they were immediately attractive to US buyers.
All this created problems for car-makers. But that was almost 40 years ago, which seems enough time for all of the Detroit manufacturers to develop cars to not only meet government-mandated goals, but even better them. (The Smart car, sold in Europe for several years, has had several aftermarket performance companies make engine, exterior and interior kits for the popular mini-car. This one is from Brabus, a German parts-maker; we think Americans would love a car decked-out like this).
Those 1970's imports were also making most of the products from Detroit seem old and boring. Snazzy new imported cars not only met the EPA goals, they often came with more standard features than Detroit offered (rear window defoggers and side-mounted mirrors, for two examples, which were then options on most of Detroit’s cars, if available at all).
Click below to read more about the future product we might expect from the Detroit Three and what obstacles there might be to these all-new cars and trucks.
Continue reading "DETROIT THREE'S FUTURE VEHICLES; SOON ENOUGH OR TOO LATE??" »
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