thecarnut.typepad.com > 2007 LOS ANGELES AUTO SHOW #1

"Nissan GT-R" is its Name; No "Skyline" moniker for USA

"Nissan GT-R" is its Name; No "Skyline" moniker for USA

Los Angeles Convention Center

The name of this 2009 near-supercar from Japan is "GT-R", nothing more, nothing less. But Nissan or Infiniti? While selling this car at Infiniti stores might make more sense, considering its base price of almost $70,000, executives at Nissan, both in Japan and the US (where they are now located in Nashville, TN, of all places), fought for the car to retain its "Nissan" moniker because of the car's heritage; it had carried the "Skyline" name both as a Datsun and Nissan since the 1960s. But, in reality, how many potential GT-R buyers, who can easily appreciate the GT-R as a modern high-performance car, would know that much about the car's history? The tradition of the GT-R name might carry a lot of weight in its home market of Japan, but here in the US? One wonders ... In any event, potential GT-R buyers who feel they are not necessarily in need of all that power, all-wheel drive and countless other performance fetaures, can still buy the "G37" at Infiniti stores, a much more luxurious, rear-drive and much more tame version of a car very similar to GT-R.

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