thecarnut.typepad.com > 2007 LOS ANGELES AUTO SHOW #2

TESLA ROADSTER EV SPORTS CAR; COMPANY FOUNDER FIRED AFTER LA SHOW!

TESLA ROADSTER EV SPORTS CAR; COMPANY FOUNDER FIRED AFTER LA SHOW!

Los Angeles Convention Center

Less than two weeks after the closing of the LA Auto Show, where Tesla, the big-bucks Silicon Valley EV company, found its prototype "Roadster" shoe-horned into one of the worst display positions in the entire LA Convention Center, as part of the Yokohama Tire exhibit, company co-founder Martin Eberhard had been, essentially, fired. Why? Possibly this memo sent by Eberhard this past August, to the company's high-profile, would-be Tesla owners, each of whom had ponied up $100,000 "deposits" (also known as "100% deposits", because that's also the price of the car) and which said in part, "Naturally, the question on many Tesla customers' minds is 'When will I get my car?'" wrote Eberhard. "The short answer is: We are still planning to start production of the Roadster by the end of next month (remember, this was written in August, 2007) ... We have a good chance of meeting this goal, but to be fully transparent, I want you to know that while it is within our reach, it is not yet fully within our grasp." Well, thanks Martin, and don't let the lithium-ion battery blow up and catch fire on your ass on your way out the door ...

Tesla has some big brains and even bigger money behind the car and the company. It's a shame Tesla didn't hire an actual CAR PERSON to be, at least, a consultant to the company. They would have been told that making one hand-built EV sports car which is sexy-looking and which the company says will sell for $100,000 is a lot easier than actually going into production and delivering cars to customers. That kind of chutzpah has been the end of many car company executive "wanna-bees"; Tesla is a good idea, and we hope they do succeed without making EV's appear to be just another 'green' disaster to the public. This one has more 'riding' on it, though, because it is from California's Silicon Valley and carries the implied endorsement of the state's Governor and the US Secretary of State. We say the company has a responsibility to deliver on their promises, or go back to building computers.

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