thecarnut.typepad.com > 2007 LOS ANGELES AUTO SHOW #2

CHRYSLER'S "NASSAU" CONCEPT ON DISPLAY

CHRYSLER'S "NASSAU" CONCEPT ON DISPLAY

Los Angeles Convention Center

Chrysler's "Nassau" concept, the first concept on display since the company was purchased by a huge Wall Street private investment firm, looked more like a show car which was cobbled together at the last minute by some Chrysler engineers and marketing people. We imagine those marketing-types might have gently approached the company's new owners a month or so before the Los Angeles Auto Show and said something to the effect of, "Well, boss, you know, uh ... Oh, nice suit and great tie, by the way, boss! And, uh, how's the little lady and the kids? ... Oh, what did we want to talk to you about? Well, yes, ahem ... Uh, anyway, the LA Auto Showing is coming up right after Tokyo and the SEMA Show in Las Vegas, and uh, well, we don't really have anything, mmmm, well, you know, uh, 'special' to, uh, display there"". New owners answered, perhaps, "Well, what are you talking about? Why can't we show all our new models? Hell, people always love seeing new models, right?! What's wrong with that?" Then ensued a conversation wherein the company's new (non-car guy) owners found out about 'concepts' and 'prototypes' and all the stuff people really like to see at a big, international auto show like Los Angeles and ... thus we have ... "Nassau". Which the blonde and female "presenter" working the Nassau stand told me, when I asked about the engine, that there is no drivetrain in this show car ... Not even a plastic one to make it look good ...

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